This is an American Express advert which i think is very clever. I didn't see it in this magazine but i was on a train a few weeks back and saw this huge billboard with these multi coloured iiiiiiii's. It was very eye catching and after a good scour through the interweb i found that they had used it in this magazine too. I think that it is a very good use of space and something which i haven't seen before in advertising.
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